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The Psychology of UX: Intro

I originally posted this series to my blog but I thought it would also make a great addition to Platformability because at Caplin we’re very concerned with understanding our users on a deeper level...

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The Psychology of UX: Part 2

Welcome back to the Psychology of UX series! Today we are going to talk about something that most people think they do very well, but in actuality don’t…. MULTI-TASKING.  If you are multi-tasking while...

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The Psychology of UX: Part 3

Hello again and welcome back to the Psychology of UX series! Today’s topic is all about MISTAKES. But before we begin let’s just define… What exactly is a mistake? “..a decision or action, or lack...

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The Psychology of UX: Part 4

Oh, you remembered to come back! So glad to have you as, coincidentally, today’s topic is on MEMORY. This blog was originally posted on my personal blog and you can check it out there too. “Memory is...

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The Psychology of UX: Part 7

Welcome back to The Psychology of UX series! We are now in part 7 which is all about information and our undeniable addiction to it. You can’t deny we live in an age where the average person...

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The Psychology of UX: Part 8

Hello and welcome back to the Psychology of UX series! Today we are going to be learning about how your unconscious affects your decision-making and how this relates to the web. Most mental processing...

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